Head of Performance Marketing (E-commerce brand) | Barcelona

ennovationHUB is a fast-growing international e-commerce group operating in the home & living category, with a strong focus on furniture. From our hubs in Belgrade, London, and Barcelona, we serve customers across the UK, North America, EU, and APAC.

As we scale toward €100m+ annual revenue by 2026, paid acquisition execution becomes a decisive competitive advantage. Performance, efficiency, and profitability are not “nice to have” - they directly define sustainable growth. This role exists to bring ownership, structure, and accountability to one of the most critical growth levers in the business.

We are hiring a Head of Performance Marketing to own paid acquisition execution and performance for one of our core brands: This is a hands-on, execution-critical role. It is not about high-level strategy decks or reporting without ownership. You are expected to be deeply involved in Google Ads and Meta Ads, while also leading a small team and managing significant budgets. You will report to the Global Head of Marketing and work closely with founders, analytics, and creative teams.

Paid media is our primary revenue engine. As budgets scale and markets expand: Small inefficiencies compound quickly; Poor structure destroys margins; Execution quality directly impacts profitability. This role exists to ensure that growth is intentional, measurable, and profitable, not accidental.

As Head of Performance Marketing, you will be responsible for:

• Owning Google Ads and Meta Ads execution end-to-end for one of our major brands

• Managing and optimising a multi-million USD annual paid media budget

• Leading, mentoring, and developing a small performance marketing team (2–4 people)

• Staying hands-on in accounts: structure, optimisation, testing, and scaling

• Ensuring profitability-first growth, not revenue at the expense of margins

• Translating business objectives into executable paid media plans

• Monitoring, analysing, and reporting on performance and unit economics

• Improving account structure, testing frameworks, and optimisation processes

• Coordinating closely with creative, analytics, and product teams

• Using tools such as ClickUp to plan, prioritise, and execute work

• Identifying performance risks early and acting decisively

To be clear, this role is not: A purely strategic or advisory position; A reporting-only role without execution; A place for agency-style output without ownership. You are expected to sit down, work the accounts, and ship improvements.

We’re looking for someone who is:

• Highly analytical and commercially minded

• Comfortable owning budgets, decisions, and outcomes

• Structured, detail-oriented, and execution-focused

• Confident leading a small team without losing hands-on depth

Requirements

• 2+ years of hands-on Google Ads experience (Search + Shopping)

• 1+ year of hands-on Meta Ads experience

• Proven experience managing or mentoring junior performance marketers

• Strong understanding of e-commerce KPIs (ROAS, CAC, contribution margin)

• Experience scaling paid media in US, UK, or EU markets

• Strong numerical skills and confidence using Google Sheets

• Comfortable working in a fast-moving, founder-led environment

• Strong command of English, written and spoken

Experience with Display, YouTube, or additional paid channels is a plus, but not required.

Working model

• Based in Barcelona Small, focused team at WeWork, with regular travel to our offices in London and Belgrade

• In-office Monday to Thursday with the option to Remote on Fridays

Why join ennovationHUB

• A senior role with real budget and decision ownership

• Direct impact on revenue and profitability

• Clear growth path as brands and markets scale

• International exposure across multiple regions

• Competitive compensation aligned with responsibility

• A pragmatic, execution-driven culture

In our culture in ennovationHUB we value:

• Accountability over excuses

• Execution over talk

• Clarity over politics

• Learning through doing

We welcome people from diverse backgrounds — what matters most is doing the work well and owning outcomes.